Helping People Help Themselves to Better Health and Wellness

Our business model revolves around assisting Medicaid Managed Care companies to address this disproportionate social and disease burden present in members enrolled in their programs. We will provide enrolled members both education and assistance in addressing their specific disease state or negative health status. 

Our initial focus will be on addressing the incidence of preterm delivery in the Mississippi Medicaid population.

Mississippi has the highest preterm delivery rate in the United States at 13.6%. For the Mississippi Medicaid population the preterm delivery rate is 17.1%. When compared with global numbers, the Mississippi Medicaid population has the second highest rate of preterm delivery in the world. Only Malawi has a higher preterm delivery rate, at 18.1 percent, than the Mississippi Medicaid population.

Preterm delivery not only impacts the health of the newborn by predisposing the baby to a myriad of risk factors in infancy, childhood and as an adult, but it also has a substantial financial impact as well. The average cost of a newborn intensive care stay is $58,000 for the Mississippi Medicaid covered infant.

Maternal diet, environmental factors such as smoking, second hand smoke and stress can lead to life altering changes in how and what genes are expressed in utero. New research is emerging that shows some of these negative outcomes can be transgenerational.

A comprehensive interactive educational and culturally appropriate platform is designed to address lifestyle issues that include access to healthcare services, substance use and abuse, social support, stress reduction, coping skills, prenatal nutrition, prenatal care, and body movement. We strongly believe this approach can improve maternal child health and reduce the incidence of preterm delivery and improve birth outcomes. 


While LIFT’s initial focus is related to preterm delivery, we will expand our scope to include childhood asthma and prediabetes. Two health conditions that disproportionally affect the Mississippi Medicaid population.